In a world where silly words such as twitter, blogs, widgets, iPhones RSS feeds, flicker, and you tube are becoming increasingly important, the professional and newly termed citizen journalist seemingly has no choice but to keep up with the growing trends of social media. Instantaneity is the key and if you don’t have the right tools or knowledge, you can be left very far behind. In the words of journalist Julie Possetti, at last week’s media 140 conference “the social media phenomenon is a revolution not a war.” For those of you who don’t know, the two day Media140 conference was held at ABC headquarters last week and created a domain for the media industry and citizen journalists to debate and learn about the virtues of social media. It appears that the world has already being taken over by YouTube, Facebook, Twitter, MySpace, flicker and iPhones and now the media industry has a choice of falling behind or embracing the new technologies and applications. As I sat in a room where everyone was twittering, blogging and emailing, I began to realise that my humble pen and notebook was outdated. And that my mobile, which allows me to merely text and call people, was going to need a massive upgrade if I was going to mix in with the best of them. The jury is still out on weather or not social media is going enrich the quality of journalism or diminish it, but for now I’m choosing to embrace it and take comfort in the fact that at one point in history, the humble telephone was considered to be taking technology and communication too far.

So join the debate, do you think the world of social media and technology has gone too far? Or is it a case of if ya can’t beat ’em, join ’em.


One Response to “Media140”

  1. justdc Says:

    It’s neither for me because with the media industry trying to incorporate social media in their business is not a case of “if you can’t beat them” for it is just another way for media to operate and for it to be more accessible as social media continues to grow.

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