Will the binge drinking advertisements be effective?

Last year the Federal Government introduced a $53 million dollar scheme to tackle the ‘binge drinking epidemic.’ They introduced measures including the alcopop tax and restrictions on lock out times which were met controversy. Last November the government pledged $20 million dollars to create binge dirnking advertisements. I spoke to the Chief Executive Officer of the Alcohol, Education and Rehabilitation Foundation, Daryl Smeaton about the new campaign and whether he believes it will be effective.

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